In my last post, I mentioned five simple ways to use Google Analytics to get to know your website better.
I am no expert in Google Analytics, but there are people who are. If you want to get a better and more in-depth understanding of Google Analytics, or even get answers to specific questions you have, here are some free resources I can suggest:
- ABC of Google Analytics – A free eBook all about Google Analytics by Althaf Ahmed
- Google Analytics Interface Tutorial – Google’s tutorial video on YouTube
- Google Analytics Tutorials at Conversation Marketing – The first of a series of 5-minute video tutorials on the subject of Google Analytics (to find this blogger’s other videos and posts on this subject I suggest you visit his Analytics Category page.
- The Google Analytics Blog – This blog published by Google and is entirely dedicated to the subject of Google Analytics.
I haven’t had a chance to go through these materials in full. We all have to balance our time spent on productivity with the time we spend on education and analysis. But all are important. I hope these resources are useful to you. I plan to study them over time and utilize Google Analytics more and more with my websites, blogs, and marketing campaigns.
Even the information I have already found just by browsing through Google Analytics here and there has been extremely useful for me and has helped me plan my next steps for my websites, as well as helping me plan my time and schedule. Analytics gives me clues on what to work on next and what my priorities will be. I think I will find myself using it more and more as time goes on.
I hope these resources are useful to you. Don’t feel like you have to study everything at once! This is just one of many Internet Marketing tools for you to learn, practice, and apply, as part of your overall strategy toward long-term success.