How to Add Content to Your Blog and Get Backlinks at the Same Time
Note: The below technique is very simple but very powerful. But don’t spam. Write real, quality, related content which will be appreciated and useful. Otherwise you will just waste your time and waste other people’s time. Plus you will denigrate this truly valuable method of generating traffic and visitors – and this can make things more difficult for others.
What are Trackbacks?
Trackbacking is a way to get links to your blog (deep links, which are very important) while writing new unique content (which is also very important) at the same time. When you do a trackback, you link to another person’s blog post in your own post, and that post winds up automatically linking back to you IF your trackback is approved on the other end. Here are the basic steps to follow When using WordPress: (if you aren’t using WordPress you will have to do some more research to find out how to do this exactly. I can’t help you there because I use WordPress and frankly, you should too.)
1. Go to Google Blog Search
2. Do a search for “(your keyword) trackback.” Basically you are looking for blogs on a certain subject (which you can blog about) which also have trackbacks enabled. So for example if you have a blog about dog training you would start with a search of “dog training trackback”
3. Find a blog post with an interesting article (one that you truly like and have something to say about – remember, don’t spam).
4. Write your own blog post and link to the remote blog article in your post. Remember to use the permalink of the blog post itself that you are linking to, such as: http://dogblog.com/post_about_dogs_and_bones/ (that’s the permalink) not simply: http://dogblog.com (that’s the main address of the blog)
5. Write something intelligent and useful. Not just “look at this nice post I found.” Useless trackback posts are spam and are not likely to be approved. They also make you look stupid. And that won’t help your blog at all. (Even if you use spam to get 100 backlinks, it will backfire in the end and your blog will lose respect and repute as a result, and this will also reflect in your rankings.) So, write a good, decent post from your own blog, linking to the blog post you found in Step 3.
For example “I just visited Jo’s blog and came across this article called (link here) … where he describes how to train your dog using a bone. Once I used a bone to train my dog in a very similar way to what he recommends and it was quite workable. My dog stopped barking at the postman every day. Another tweak I added to the system he recommends is …” You get the idea. (Obviously I am no dog trainer 🙂 )
6. Before you publish your post, scroll down to the bottom of the posting page on your WordPress blog and find the section called “Trackbacks.” Enter in the permalink URL (remember that’s the full long URL linking to the blog post, not to the blog itself) of the blog you are linking to. It should be the same permalink you entered in Step 4.
7. Now hit “Publish!” Hopefully what will happen next is that the blogmaster of the remote blog will get an email telling him that he has a trackback and he will approve it. You will then have a link from his blog post to yours.
If you would like to see a video of this process with more details, I highly recommend Jack Humphry’s video at his blog, The Friday Traffic Report. Jack Humphry provides excellent information on blogging, blog promotion, and Social marketing. I would recommend his information any time. Wishing you success with this method! Yours, Anna P.S. I think this technology is misunderstood and under-utilized (and/or improperly utilized). It can be very powerful. If I only had time to work on my blogs half an hour a day, then once my initial set-ups were done I would probably do nothing else but the above procedure on a daily basis.
One other note – I came across a very good post on this subject in Rosalind Garder’s Blog where she describes which types of trackbacks to her own blog she would disapprove and mark as spam. You don’t want to spam. First of all, it’s bad manners. Secondly, if your comments or trackbacks get marked as spam, you will get a bit of a “black mark” on your record and will be more likely to be blocked by spam filters in the future.
One important point she makes is that your trackback post should be relevant and make sense. Don’t just stick a trackback link in your post because it kinda sorta fits. Be logical, polite, informative, and helpful in your trackback posts.