A long time ago I stopped displaying Adsense ads on several of my blogs, including this one, because of the types of ads which were showing. On a health-related blog I did not want to advertise drugs and weight-loss fads, and on this blog I did not want to advertise scams or get-rich quick schemes.
While I could filter out Adsense ads from certain URLs, using the Adsense filters, this was sometimes not enough. There were simply too many … erm … questionable (or maybe we should say, slimy) ads showing. Why would I advertise something which I would normally tell people not to touch with a ten-foot pole?
Apparently I was not the only person to notice this.
You can now log into your Adsense account and choose up to 5 categories of ads that you do not wish to have displayed. The categories to choose from are:
- Cosmetic Procedures & Body Modification
- Drugs & Supplements
- Get Rich Quick
- Ringtones & Downloadables
Sexual & Reproductive Health
- Sexually Suggestive
Video Games (Casual & Online)
- Weight Loss
By selecting to filter out five of the above categories, you are basically telling your Adsense account not to display ads of that nature on your website.
So, in my case, I am able to filter out Get-Rich Quick (for this blog), Drugs & Supplements (for my health related sites), and a few other obvious categories 🙂 This means I can tentatively start placing Adsense ads on a few of my sites from which I had previously removed Adsense for reasons of ethics. I will of course watch the ads and see how this goes – and decide whether to keep the ads on or remove them again.
To apply filters to your own Adsense account, simply follow these steps:
- Log into your Adsense account
- Click on “Adsense Setup”
- Click on “Ad Review Center”
- Configure your filters as per the instructions on the screen
I will see how this goes on my sites – like I said before, I will still watch the ads to see how well the filter is working. There is nothing wrong with displaying contextually-placed advertisements on your site with information that might be useful to your visitors. But no one wants to mislead his or her readers, or send out mixed messages.
If you are running Adsense ads on any of your sites you may have run into this situation before – so I hope this is useful for you! 🙂