Getting Feedback from your Website Visitors through Google Analytics

Even if you’re not able to survey every one of your website visitors to ask them what they think of your site and how they reacted to the different pages, there is still a substantial amount of feedback you can obtain indirectly, through Google Analytics.

Google Analytics ベンチマーク
Google Analytics ベンチマーク
Image by suzukik via Flickr

Even when you are not able to survey every one of your website visitors to ask them what they think of your site and how they reacted to the different pages, there is still a substantial amount of feedback you can obtain indirectly, through using Google Analytics.

This video explains some excellent and simple ways you can use Google Analytics to see how your visitors are responding to your website and its individual pages – so that you can make improvements accordingly, find out which type of content is the most successful and increase it, or even drop out unsuccessful actions or content which gets little interest.

As you can probably see from watching the video, these techniques are applicable on a traditional static website as well as on a blog. They allow you to focus on the quality of your content and improve it. This will lead to more loyal visitors, repeat traffic, increased page views, and even better word of mouth. I think it’s well worth a few minutes per day or even per week to look into these stats and improve your blog or website accordingly. I hope you find it useful!

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12 Responses to “Getting Feedback from your Website Visitors through Google Analytics”

  1. Mike
    July 14, 2009 at 10:12 pm #

    I am just starting out with my website and getting familiar with Google Analytics for the first time. These are some useful tips and I think they’ll be simple for me to try out. I’m glad I came across your site and watched that video =]

  2. Normal Joe@Personality Marketing Tips
    July 15, 2009 at 5:06 am #

    yesssssssssssssssss, I didn’t even know about the “loyalty” report setting. I don’t use analytics much more than on the surface reporting, but I plan to dig a little deeper now!

    thanks
    .-= Normal Joe@Personality Marketing Tips´s last blog ..Twitter doesn’t suck it’s probably just you =-.

  3. Dave Doolin
    July 15, 2009 at 9:44 am #

    Great video!

    The more I learn, the less I know… which means it’s time to go surfing.
    .-= Dave Doolin´s last blog ..Dealing With Inaccuracy In The WordPress Codex =-.

  4. Anna
    July 15, 2009 at 1:15 pm #

    @Joe – Its pretty cool isn’t it? I spent a good part of a day just going through Google Analytics. Half of me felt slack and the other half of me felt smarter.

  5. Anna
    July 15, 2009 at 1:16 pm #

    @Dave – That’s an interesting philosophy … I know the feeling. Though I don’t personally surf, there are other things …

  6. Anna
    July 15, 2009 at 1:36 pm #

    @Mike – Thanks for your comment. I had to remove your link. Are you fully aware of what you are promoting?

    If you want to study up the real effects of the pharmaceutical drugs your site is about, and what they actually do to people (as opposed to the tame side-effects which are reported to exist by those who make billions selling the drugs) I would suggest you study some additional data, for example:

    http://www.youtube.com/watch?v=lglCDwifzio
    http://www.youtube.com/watch?v=YlUaHnVTNwg
    http://www.youtube.com/watch?v=30onstc6jIA
    http://www.youtube.com/watch?v=9ynSijeBBbM

    And the rest of the videos in the series, to name a few.

  7. Tom
    July 20, 2009 at 6:30 am #

    I didnt realise Google Analytics could do so much, I check my sites every day (I can’t help it I just have to look at the traffic!) but until now only just looked at the basic stats – will start tracking loyalty and conversion stats as well now – thanks!
    .-= Tom Fiberblend´s last blog ..Colon Cleansing Diary 1 Week On =-.

  8. Usman Shahzada
    July 28, 2009 at 10:57 am #

    I use google analytics to check the following

    -Total no of visitors per day
    -Map Overlay
    -Which page is getting the maximum hits
    -Traffic Sources

  9. Anna
    July 29, 2009 at 1:45 am #

    Thanks for pointing these things out Usman. You are right, those are some of the most important features. Funny you mention site overlay – I have been using that a LOT lately on one of my sites. I wound up completely changing the home page as a result – I found out that many of the most prominent links were not getting clicked because those weren’t the links people were interested in. I made some changes based on what I saw in the overlay, and my bounce rate went way down as a result.

  10. Rod@Wilson Portable
    July 31, 2009 at 3:19 pm #

    I’m pretty much with Usman, although I also look a lot at the keywords report. I’m well aware I only scratch the surface of what’s available in analytics, but honestly it’s quite daunting to figure out not only what all the ways are that you can combine the data, but also what it means and how I should use it. One day I will get into it more, but there always seems to be something more immediate to focus on!
    .-= Rod@Wilson Portable´s last blog ..Wilson Portable Tennis Ball Machine =-.

  11. Ed Norton
    November 17, 2009 at 5:23 am #

    One great tool in GA I use is goal tracking for file downloads. You can tweak your download links so that they are counted towards your GA-defined goals.

  12. Anna
    November 22, 2009 at 2:36 am #

    @Ed – Thanks for mentioning this, this is a very good use of Analytics for anyone who is selling a downloadable product!

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