I have seen too many sales pages telling stories of overnight riches and promising instant success in internet marketing if you will just use this or that service/system/tool/training method.
Almost every one of these pages seems to remind the reader that he is “probably tired of all the other products and programs which didn’t work” so should now “use this one, which holds the secret to his success.” This is often followed by a series of rave testimonials, depicting overnight wealth as a result of purchasing whatever item is being sold – complete with images of large houses, fancy cars, and beach-side vacations.
To be sure, there are right ways to do things and wrong ways to do things, with many varying degrees in between. There are tools, products, services, and information available, which, if used properly, can help you truly succeed. There are plenty of great systems and training resources available which may give you the exact information you need in order to really make it, or which may provide an excellent roadmap or system which you can follow in order to reach your goals.
But please … when I see sales pages telling me how so-and-so made tens of thousands of dollars in a week as a result of this-or-that, all that comes to mind is “put a lid on it please.” It’s not that it’s unrealistic. I think it is discouraging – for those of us mortals who have to put blood, sweat, and tears into building our businesses from the ground up. Those of us who go through mounds of information, trial and error, long days and sleepless nights at our screens, and even the occasional complete failure – only to back up, circle back to square one, and start all over again.
Oh and yes, I find it unrealistic as well. For one thing, what really irks me often is the images of people relaxing in lounge chairs at the beach, working online at their laptops.
Well, I have worked outside at times, out of necessity. And let me tell you, it is a royal pain! Mr. Sales Page writer, have you heard of screen glare? Bright sun can make it virtually impossible to see the screen. Even an anti-glare screen, and I should know. What about the ergonomics of trying to work upside down while lying in a lounge chair? No thank you! If that’s the lifestyle I’m supposed to want, I think it’s not for me. I prefer to have my laptop perpendicular to the floor while I’m working. :) And if I go to the beach, I want to climb sand dunes or photograph the crashing waves, not work upside down while the wind blows sand into my keyboard.
There is one other thing that annoys me slightly about those pictures of fancy homes and expensive cars. Not all sales pages do this, but some do – they stress little more than the personal benefits and material acquisitions that can be obtained though a higher income. They assume that internet marketers are working for nothing but personal wealth and selfish purposes. Well, maybe some are. But personally, my goals involve having more time and money for humanitarian projects. Others are in similar boats or at least want to support their families, send their children to better schools, spread a message; or they may have any of a myriad of other purposes which have nothing to do with exotic vacations, possessions, or self-indulgence. That doesn’t mean you don’t deserve an ice cream cone when you have a good week, but who’s to say that all we care about is ourselves?
Okay, that said, back to the point. What is the point? Well, in my opinion, glitzy sales pages with unrealistic tales of overnight success are discouraging to people. I think they make people feel alone. I suspect they give a false impression to aspiring or start-up internet marketers – that “everyone else is becoming an overnight millionaire while I’m just sitting here doing everything wrong.” But you tell me. Do they? How do you feel when you see those sales pages?
In any case, here is something which I find far more encouraging than any sales page, Rolls Royce photograph, or tinsel testimonial. This is a video I you might want to watch any time you feel frustrated or discouraged about reaching your goals. I have to credit Stephan from Ducedo for sharing this video in a recent blog post called If You’ve Never Failed You’ve Never Lived. Thank you Stephan. Here is the video:
Merry Christmas to all of my fellow internet marketers, and all aspiring marketers – real life, flesh and blood, real people. If things are going well for you, great job and keep going. If you are feeling frustrated, cheer up. Remember there’s never a need to give up your goals if you don’t want to. Persistence is key.