You might not be fully and 100% aware of everyone you are linking to. You could even be linking to a bad-neighborhood site without realizing it. There are a few ways this can happen.
Last September/October I had some problems with StomperNet. If you haven’t heard of StomperNet, it is essentially an organization or network of “like-minded entrepreneurs who constantly compare notes on how to run a successful online business.”
They teach SEO, eCommerce, and a lot more on the subject of Internet Marketing, but I have primarily learned SEO (Search Engine Optimization) from them. They offer a lot of free information and guidance, as well as a monthly newsletter subscription, and, for those who are up to it, there is a very expensive membership. But the subject of this blog post is the information they offer for free and at low cost – I am not an “expensive-membership person” myself.
The fact is that their data is basic, powerful, easy to implement, and very useful.
I ordered a free trial of their newsletter last September, and got several free bonuses for trying it out. I had a hard time canceling and I got pretty annoyed.
In the end it turned out that I had two email addresses in the system due to different times I signed up for their newsletter, and this was causing the confusion, where I would log into the wrong account and not be able to cancel. Granted, the setup did not make it very easy to tell that it was the wrong email address. Also I had asked for the newsletter to be sent to my address in Europe but it was instead sent to my billing address in the US. Okay, so I was annoyed and fed up. Eventually I was able to cancel and I saw my newsletter months later when I returned to the States.
Due the life, work, and the sheer quantity of informational products I have acquired but not been able to study, it was months before I had a chance to look at the data I received from StomperNet. I still have not been able to progress very far through their materials (due to the time problem).
But I managed to start. And what I did study left me very impressed, and led me to change my views completely on StomperNet.
The information I get from StomperNet on SEO is high-quality, simple to understand and implement, and effective.
One thing I appreciate is the amount of important data I was able to learn in a small amount of time, which I could instantly implement on any Internet Marketing campaign I was actively working on.
Another thing I appreciate is that they focus on importances. While I was studying their materials I realized that some of what they taught was totally new, while of of it was of the “shouldn’t that have already been obvious?” category.
But the fact is, we tend to overlook the most important and obvious basics. Having someone bring these to our attention with red and yellow flags makes a big difference.
Additionally, if you read my post (at Holly Mann’s blog) called The Story of Suzie, or my follow-up post, If You Want a Project to Succeed, you will understand why I am trying to avoid spending time on:
- Learning new and unfamiliar fields of Internet Marketing before I have carried through with my existing projects
- Learning techniques and strategies which I would only be able to implement if I would start an entire new project which would distract me from my current incomplete projects
- Studying anything with a high noise-to-signal ration (ie., lots of jabber, listening to people who spend a lot of time saying one thing or who repeat themselves often, informational products with a lot of unnecessary and time-consuming chit-chat, etc.)
- Downloading any informational product, free or otherwise, which requires a lot of time and energy from me before I acquire the product (like 10 upsells, having to navigate through numerous pages, long introductory videos, before I actually get to the point, etc.)
Fortunately, I have found that the information I receive from StomperNet is none of the above. It is highly valuable, I can use it in just about any field of Internet Marketing I am involved in, and it works. I have already tried it out with one of my existing sites and saw results in terms of revenue.
I am referring to three things here – the 7-Deadly SEO Mistakes, The Net Effect Magazine, and the bonus materials I received when I signed up for The Net Effect trial (bonuses included a couple of CDs/Videos).
A few examples off the top of my head:
- Did you know that there are certain types of keywords and key phrases which people search for when they are just researching, and certain types they search for when they want to buy? And that there is a very simple way to tell the difference between the two? When you find out the difference you might react like I did and think, “Duh, that was obvious but I missed it!” And then realize that you have been going after the “research” types of key phrases instead of the “buy” types of key phrases for years, without even realizing it.
- Did you know that there is one key element to ranking any site high in Search Engines which requires no real skill, but just knowing that it should be done? (I read about it in The Net Effect Issue 1.)
- Did you know that a meta-description with ellipses (…) gets a lower click through rate than one without ellipses?
- Did you know how many characters your meta description should have in order to avoid ellipses? (Learned in the 7 Deadly SEO Mistakes)
- Did you know that some simple changes you make to a site might result in lower traffic, buy higher revenue, because the traffic you do get will be more targeted? And do you know what types of simple changes those are?
These are a few of the data I learned from the StomperNet materials. And not with “hours of study.” I barely have started to study the materials at all – because my schedule is so crazy.
But when I compare this data, to other Internet Marketing data I have on my “read me list” I have to say, the value-per-minute-of-study of what I learn from StomperNet, is very high in comparison. And the data I learn there is vital.
This is not “new techniques and strategies which I could one day implement if I start a new project.” No, this is data that I can apply right now, to just about any existing project or Internet Marketing campaign I have going, which will add to its success and speed up its progress.
I have already started to apply what I have learned what little study I have done of StomperNet’s data, and it has had immediate results in terms of increased traffic and income.