Charles Heflin (author of The Master Plan) has just published one of the best posts I have seen in a long time.
I spotted Bigfoot on your Website doing Social Marketing
This is a quick, clear, and excellent synopses of basic principles of correct search engine optimization – and what happens in the end when you try to trick the search engines.
Of course. It makes total sense.
Google will let you get away with “cheating” for a while. That’s how some people can get so easily drawn into it. Meanwhile, behind the scenes, Google is improving its algorithms and is continuously creating even better ways of keeping spam or low quality sites out of its top rankings. That’s what makes them the #1 search engine, as far as I can see.
What am I talking about? Well essentially, there seem to be a million and a half methods of getting better rankings through this or that trick. And they can be proven to “work” for others and even for yourself. So you go happily on your way, applying this new trick and climbing the SEO ladder steadily as you go. But if you haven’t used methods that Google approves of, it isn’t going to last forever. One day, the new algorithm or what-have-you is out, and there you suddenly crash and burn.
Meanwhile, as Charles points out, all of the time and energy you spent trying to gain high rankings (with this or that dubious technique) could have been spent on creating real and valuable online assets that will outlast any algorithm change because they have what Google wants – usefulness, quality, and originality.
What can be deceiving at times is the number of “techniques” out there which don’t really seem like cheating. And those who promote these SEO methods will assure you vehemently that it is all white-hat. I think this is when you have to really stick to your integrity and ask yourself, “what would Google think of this method?”
I know, it can be hard to tell in some areas. But then again, in other areas, it’s pretty obvious. We’ve heard for ages that we should bookmark our sites pages all over the place. But Google is getting on top of that one too. If you see a site with a gazillion links from social bookmarking (or social networking) accounts, which are not linking to anyone else’s sites and which have no friends or other activity, what does that tell you? Yeah, it’s pretty obvious, isn’t it? You aren’t stupid. And neither is Google.
What about a well-built and valuable site with original content that is being bookmarked all over the place by real people, because of its quality?
Of course you don’t get anywhere by just building a site and never promoting it. That’s where valid article promoting, and real social network interaction come in. I’m sure that time spent leaving useful and interesting comments on other people’s related blogs would be much more fun than any questionable SEO technique – and a lot more worthwhile in the long run.
When a person types a search term into the Search Engine, Google wants to show them the best sites for that term. The sites with the best content and the best quality. That is Google’s purpose. Attempts to circumvent that purpose or shortcut the system will not win anything in the long run. So why bother. It’s a waste of valuable time which could be spent making money!
Charles Heflin has long been an Internet Marketing hero for me. I own a copy of his eBook, The Master Plan, and it is one of the best investments I ever made.
He very adamently sticks to the use of honesty and integrity – not just for the sake of morals, but because this really is the best strategy in the long-run, for any business (online or off!) Charles promotes the use of honest and real SEO techniques. And helps us stay clear of misdirectors and misguidance.
This post he published today is one of his best yet. Thank you Charles. 😀